![]() Your newsletter should include important information that your employees need to know, like sales updates or upcoming events.īut if you want your employees to find value in your newsletter, it has to include content tailored for them-and about them. The first rule of employee newsletters is that they should be for employees. ![]() Employee-Focused Newsletter Content Ideas Want to strike that balance? Well, we’ve got 39 innovative content ideas that will help you grab employees’ attention and keep them coming back for more. The most engaging internal newsletters feature a mix of employee-focused content, organization-focused content, and customer-focused content. ![]() Like any great piece of content, there has to be variety to capture-and keep-your readers’ attention. Your newsletter can’t all be corporate announcements. To transform your employees from apathetic newsletter deleters to engaged readers, consider what kind of content they really want. On top of that, employees might be spread out in different offices or working remotely, and you really need them to read your newsletter to get on the same page. It’s hard to captivate your employees when there are so many different channels competing for their attention. …and patiently wait to hear what your colleagues think.īut, at the end of the day, all you hear are crickets.ĭid they even read your newsletter (or did it go straight to trash)? You’ve put lots of thought into your employee newsletter. She knows that communication is where the magic happens and loves helping individuals and organizations engage and connect. Kyla is a sharp-shootin' word-slinger, who's got a huge crush on internal communicators.
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